Meredith Corp.'s Local Media Group has noticed an uptick in markets where sports betting was legalized earlier. The rise in popularity also means more opportunity for advertising spending. adult population today live in states where there is legalized sports betting. David Forman, senior director of research for the AGA, said in an interview that about 58% of the U.S. The increase in wagering comes as sports betting is now legal in 27 states and Washington, D.C.
The NFL season is in full swing, and America's most popular sport is expected to provide a significant boost to sportsbooks in the months ahead.Īn estimated 45.2 million Americans are forecast to place a wager on the NFL in some fashion during this season, up 36.2% from the 2020-21 campaign, according to a study conducted for the American Gaming Association, or AGA.
This article is the second in a two-part series on the sports betting market.
